Last Updated: July 21, 2025

 

 

A. SUMMARY

 

RookStack, L.L.C., an Indiana company, on its own behalf, and on behalf of each its subsidiaries (collectively, “RookStack,” “we,” “us,” or “our”) is committed to protecting and respecting the privacy of our users and customers. The RookStack Global Privacy Policy governs our collection of personal information via our websites, tools, applications and other commercial relationships. It includes commitments around the purposes for which we may collect this information, the conditions under which we may share it, the rights and choices of the data subject, and measures taken to protect it.

 

We have developed this privacy policy (the “Policy”) to provide you with information on how we collect personal information from you, including what we do and do not do with it, and what your rights are with respect to such personal information provided to us. This Policy may be amended, from time to time.

 

This Policy applies to information we collect on and through our websites, software services and online tools including but not limited to RookStack.com, SizeMyHVAC.com and others (“Website” or collectively, “Websites”) as well as offline (e.g., through consulting or research activities).

 

RookStack is a data controller with regard to personal information that we collect, derive or obtain about you.

 

 

 

B. WHAT DATA DO WE COLLECT?

 

RookStack collects personally identifiable information, such as your e-mail address, name, or home address. You are under no obligation to provide such information. However, if you do not provide such information, we make no guarantee that we can provide you with services.

 

There is also information about your computer hardware and software that is automatically collected by RookStack. This information can include: your IP address, browser type, access times and referring Web site addresses. This information is used by RookStack for the operation of the service, to maintain quality of the service, and to provide general statistics regarding use of the RookStack Websites.

 

We may also collect personal information about you through indirect means, for example through third party public sources such as property characteristics webservices.

 

Some data that we collect may not uniquely or specifically identify you but can be used to profile you as a user based on your interests, usage, habits and practices on our Websites. For example, information about the frequency of visits to our Websites and your usage of them (or that can be—like location data based on IP address—derived) from them.

 

We may use tools that take elements of personal information from communications with us or interactions with our sites for statistical analysis, reference or training purposes.

 

 

 

C. HOW WILL WE USE YOUR DATA?

 

We use personal information only for the purposes for which we collected it. These purposes include:

 

• Marketing to you through various content and materials that demonstrate or advertise our Website and/or services;
• Responding to questions, requests for quotes and general information;
• Contracting and delivery of products and services, including products and services that may be offered at no cost (e.g., “free” data or services);
• Establishing or enforcing Terms of Service or obligations, contractual instruments or details with you as an individual or with you on behalf of the company or entity you represent;
• Providing a custom user experience in our Websites based on a saved profile of you;
• Tracking and responding to errors reported in our systems that negatively impact or otherwise degrade your experience with our Websites and services;
• Resolving disputes and troubleshooting problems;
• Identifying and preventing potentially fraudulent, prohibited or illegal activities;
• Creating accounts and login credentials as necessary to allow you to use our Websites;
• Performing our obligations as may be required by law.
• Performing research and analyses; and
• Informing you of updates or changes to our services.
• Informing you of updates or events related to your account or data stored on our Websites

 

If we need to use your personal information for any other purpose, we will notify you and explain the legal basis that allows us to do so.

 

Additionally, we access, manipulate and analyze your personal information as necessary:

 

• To meet our contractual obligations with you or with you on behalf of the company or entity you represent and to prepare to meet such contractual obligations;
• To ensure you or the company or entity you represent honor any contracts, license agreements, terms of use, terms of service or other instruments to which you have agreed or consented;
• To ensure the best experience for you in your interactions with us; which may include providing you with information about products or services that we determine are matched to your interests; and
• To comply with any legal obligation to which we are subject.

 

We will obtain your consent to send you direct marketing emails where we are required to do so. Note that you can withdraw your consent at any time by following the instructions in the email on how to unsubscribe. Withdrawing your consent does not make any processing of data that occurred before you withdrew consent unlawful. Additionally, you should be aware that we may still contact you in a non-marketing context related to enforcement of any contracts, license agreements, terms of use, terms of service or other instruments.

 

 

 

D. HOW & WHEN WILL WE SHARE PERSONAL DATA WITH THIRD PARTIES

 

We do not sell, rent, or lease our customer lists to third parties. We occasionally hire other third parties to provide services on our behalf. Third parties that we work with must maintain the confidentiality of any personal information processed by them and are prohibited from using it for any purpose other than to deliver the services.

 

Some of our products and services are co-branded and offered in conjunction with products developed by other third-party companies. This may occur, for example, where software that we develop is sold by a third party in a package with their own software that complements ours. We may share with those third parties such personal information collected in conjunction with the co-branded products and services.

 

In addition, we may share your personal information with:

 

• Companies that RookStack plans to merge with or be acquired by. If such a transaction takes place, we will require that the new combined entity, or the acquiring entity, follow this Policy or one at least as stringent in terms of the rights and protections provided to you with respect to your personal information. If your personal information is intended to be used contrary to this Policy, you will receive prior notice and the opportunity to communicate preferences you may have, as applicable.
• Companies that RookStack partners with for co-marketing events and campaigns (e.g. co-hosted events such as webinars, podcasts, or similar events offered by RookStack and a 3rd party partner). These Companies are provided with limited personal information only related to attendance or registration for a specific campaign or event.
• Law enforcement, government officials, or other third parties (i) if RookStack is compelled to do so by law, such as under a subpoena or court order, (ii) when it is necessary to do so to comply with applicable laws, (iii) where the disclosure of personal information is reasonably necessary to prevent physical harm or financial loss, (iv) to report suspected illegal activity, (v) to investigate violations of any contracts, license agreements, terms of use, terms of service or other instruments, or (vi) as otherwise required by law.

 

 

 

E. HOW WILL WE KEEP (RETAIN) YOUR PERSONAL DATA?

 

We will only retain data for as long as is necessary and in accordance with our data retention procedures. We will retain your personal information if you are a customer for as long as is needed to manage any account held with us and as long as is necessary to enforce terms represented in any contracts, license agreements, terms of use, terms of service or other instruments.

 

We will retain your personal information if you are a prospective customer (for example, if you contacted us about our Websites or services) or have subscribed to any of our marketing communications unless you request otherwise (as described under “Your privacy rights” below).

 

 

 

F. WHERE DO WE STORE YOUR PERSONAL DATA?

 

RookStack operates entirely out of the United States of America (USA). All of our computing resources are located within the USA. The data we collect from you is stored and processed in the USA.

 

We take appropriate steps to ensure that the personal data we collect under this Policy is processed according to the provisions of this Policy and the requirements of applicable law no matter where the data is stored.

 

 

 

G. WE MAY USE “COOKIES”

 

A “cookie” is a data file that can be created and stored on your computer or when you visit certain websites. Our Websites may use cookies to store information on your computer. We may also use cookies supplied by your browser or by third party add-ins, such as Flash or Google Analytics. By using our Websites you agree to the placement of cookies on your computer in accordance with the terms of this policy. If you do not wish to accept cookies from the Websites, please either disable cookies or refrain from using the Websites. You can Learn more about disabling Cookies here: https://www.aboutcookies.org/.

 

 

 

H. COMPLIANCE WITH THIS POLICY AND REGULATORY FRAMEWORKS

 

If we receive a formal written complaint regarding this Policy, we will contact the person who made the complaint to follow up and investigate the matter. We work with the appropriate regulatory authorities, including local data protection authorities, to resolve any complaints regarding the transfer of personal information that we cannot resolve with our users directly.

 

You may have additional rights depending on your location or jurisdiction to make a complaint to governmental or regulatory authorities.

 

 

 

I. WHAT ARE YOUR PRIVACY RIGHTS?

 

If we hold your personal information, you may at any time:

 

• Request that we correct any errors, outdated information, or omissions in the personal information that we hold about you;
• Request that you are no longer sent marketing or promotional e-mails, post, phone, or mobile marketing communications;
• Object to the processing of your personal information in certain circumstances;
• Request access to review the information that we hold about you;
• Request that we delete your personal information but only in specific circumstances, for example, where the personal information is no longer necessary in relation to the purpose for which it was originally collected.

 

To exercise any of these rights, let us know by one of these methods:

 

• Visit https://rookstack.com/Contact/ and submit a “Contact Us” form;
• Follow the directions in a marketing e-mail, direct mail, or mobile communication that you receive from us

 

Please note:

 

• For your protection, we may need to verify your identity before implementing any request made to exercise your rights detailed above; and
• In some cases, we may not be able to entirely remove your content or personal information, in which case we will let you know if we are unable to do so and why. For example, we may need to retain certain information for record-keeping purposes and/or to complete any transactions that you began prior to requesting such deletion.

 

 

 

J. CALIFORNIA CONSUMER PRIVACY ACT (CCPA), CALIFORNIA PRIVACY RIGHTS ACT (CPRA) & CALIFORNIA ONLINE PRIVACY PROTECTION ACT (CALOPPA):

 

RookStack complies with CCPA. Residents of California have the right to request how we, or a third party affiliated with us, use personal information and request erasure of all personal contact information as stipulated by CCPA or CALOPPA. CCPA stipulates that California residents have the:

 

• The right to know which personal information is being collected
• The right to know if personal data is being sold or shared, and to whom
• The right to object to the sale or sharing of personal data
• The right to access one’s own personal information
• The right to correct one’s own personal information
• The right to limit use and disclosure of sensitive personal information
• The right to equal service and price, even for consumers who exercise their privacy rights
• If you make a request, we have one month to respond to you. Contact information is located in this Policy.

 

We do NOT sell personal information to third parties at this time. If you are a California resident, you may submit requests using the “Contact Us” form on https://rookstack.com/Contact/. Include “CA on https://rookstack.com/Contact/ . Include “CA Privacy Information Request” in the subject line and in the body of your message. Please be aware that not all information sharing is covered by CCPA or CALOPPA.

 

 

 

K. CHILDREN’S INFORMATION

 

Our products and services are not directed to, nor do we knowingly collect personal information from, children under the age of 13. If you become aware that your child or any child under your care has provided us with information without your consent, please contact us as indicated below.

 

 

 

L. HOW TO REACH US

 

Communicating with us

If you have questions regarding our privacy practices, or this Policy, please visit https://rookstack.com/Contact/ and submit a “Contact Us” form

 

Appealing a privacy decision

If you disagree with a decision made by RookStack on your data privacy request, you can ask RookStack to reconsider it by responding to our communication.

 

 

 

M. CHANGES TO THIS POLICY

 

For new customers, changes or updates to this Policy are effective upon the “Last Updated” date set forth above at the beginning of this Policy. For existing customers, changes or updates to this Policy are effective thirty (30) calendar days after the “Last Updated” date. We may update this Policy to reflect changes to our information practices. When we make changes to this Policy, we will revise the “Last Updated” date at the top. If the changes are material, we will notify you by email (sent to the e-mail address specified in your account) or by means of a notice on this website. You should regularly review this page for the latest information on our privacy practices.

 

We may edit or amend this Policy from time to time in which case we shall publish the amended version on our Website. We will inform you should we process your personal information for a purpose other than the purpose for which it was obtained.

 

 

 

N. ACCEPTANCE OF THIS POLICY

 

You should read this Policy carefully to ensure that you are willing to accept its provisions. If you do not agree with this Policy, you should refrain from using any of our websites, tools, applications and other services. Continued use of any of our websites, tools, applications or other services after having been informed of this Policy (or any changes as described in the “Changes to this Policy”) implies acceptance of the information and provisions contained in this Policy.